The goal of this project was to create brand and product awareness with PowerSchool's classroom-focused audience in education, leveraging the seasonality of standardized testing via direct mail and a digital toolkit.

I concepted and designed this direct mail piece with a creative "scantron" approach that would lead with classroom familiarity, command attention with eye-catching elements, and create curiosity to open/find answers.

To bring this concept to life and optimize the print format for interaction, I worked closely with a copywriter on this project. Curating all the elements with intention was key for driving QR code scans to the toolkit.