Draw in traffic to PowerSchool's booth at a key education industry event (ISTE) by designing an experience that connects the brand, its new "cloud" offerings, and the needs of its target customers, on a tight timeline.

I created cohesive, themed booth designs and promotional materials (event logo, printed "boarding passes", staff t-shirts, stickers, and more) with an approachable + fun feel that invited interaction across touchpoints.

900+ unique content scans were generated during this event! The project involved close collaboration with the brand team (on theme), other designers (on a few booth walls), and with the booth vendor (reviewing proofs).