Present the PowerSchool brand (a leader in K-12 software) in a holistic way that appeals to the "everyperson" archetype, resonates with education personas, is adaptable, and is ever-evolving with the business.

 From micro-assets (like icons) to long-form content applications (like brochures), I elevated PowerSchool's design system with a focus on consistency and scalability, pushing the boundaries when appropriate along the way.

At PowerSchool, I worked on a close-knit design team where alignment was key. We stayed in constant sync, used insights from other marketers to adapt our designs, and built templates to keep things efficient.