PowerSchool was launching a brand new AI chatbot, named PowerBuddy, and an "AI readiness" campaign. The brand needed to simultaneously create product awareness and educate their audience on AI.

I designed a dynamic landing page to bring PowerBuddy to life, and unified it with the "AI readiness" campaign using a cohesive, special gradient-driven style, with interactive touches across supporting assets to pique interest.

I proposed the PowerBuddy landing page after researching interactive micro-sites, and worked closely with the brand, copy, and web teams to iterate and execute on my vision. The design later inspired a full website redesign!