Between the industrialization, crowds, and snow-making practices it employs: the ski industry is taking a toll on the environment–particularly at the cost of endangered animals. As a skiier, I wanted to reimagine the business.

I concepted brand and environmental designs for Terra Mountain Resort, a down-to-earth ski destination that protects endangered species while offering education and feel-good vibes to environmentally conscious skiers.

As part of my creative process, I conducted user research with a ski club leader, and learned that skiers would be most receptive to information while relaxing in the lodge. This sparked my idea for the mug-trivia designs!